EquiFUSE was founded by lifelong equestrians, Allyson Winter Harrison and Beki Starr. Together they shared a vision to make an equine skin care line dedicated to results. Given their complimentary backgrounds in chemistry and business management, they were able to develop a product line that is unique.
Business partners Allyson and Beki came up with the name EquiFUSE together. They knew their emphasis would be an equine skin care line dedicated to the animals they share in sport. Both of them envisioned a line that would solely focus on horses, and not crossover into the pet and salon market. To emphasize this idea to their target market of equestrians, they started their company name with "Equi," short for equine.
The second portion of their goal was to relay that both of them inspired to start EquiFUSE. Everything from the way they were introduced to one another, to their weirdly complimentary leadership styles and their borderline obsession with grooming was all by chance. They are a team, and they inspired one another to share EquiFUSE products with horse owners everywhere.